i'm jon arnold, a 20-something in the music industry. i do online marketing for a major label and i'm a digital audio geek. plus i like to read, write and do nerdy things on the internet.
Gary V waxes poetic about marketing. And, uh, his new Sirius XM show.
Blink and you’ll miss it: Gary said something really important here. Marketing is all about interacting with people. Period. Not just on Facebook, not just on the radio, but in all aspects of life.
If you care about the people you’re interacting with, they’ll care about you. It’s simple. Just show up, care, and work really hard at it. I think that sums up Gary’s marketing approach, no?
A CD jewel case that contains a circuit and speaker. Interactive music packaging. Love it.
“On the Inevitable Decline Into Mediocrity of the Popular Musician Who Attains a Comfortable Middle Age”
![Is it bad that I kind of want this?
“The IPADock”, the mother of all docks.
[via Gadget Lab | Wired.com]](http://27.media.tumblr.com/tumblr_l7xy5dWvF91qzv86fo1_500.jpg)
Is it bad that I kind of want this?
“The IPADock”, the mother of all docks.
Just what the title says. I’m simply training myself to be able to work while music plays, which I’ve never before been able to do.
For always, I’ve been one of those fidgety fuckers who requires total silence, even from the dog, in order to concentrate to where I can get any meaningful work…
Oh, Sandy.
The new iPods look pretty decent. Nothing huge to talk about there save the iPod Nano - a complete redesign. I love the idea of a tiny multi-touch screen but I worry about people with big hands having trouble navigating on the device.
They still missed the mark with AppleTV. They’re clearly competing against Roku; even the device LOOKS like a Roku! You get Netflix streaming and a movie/tv rental function, plus YouTube and other stuff. That’s exactly what Roku offers (using Amazon for rentals)…
How about some imagination? They could’ve junked the AppleTV OS and loaded it up with iOS. That way, users could customize their AppleTV experience and find new ways of using the device. Use another iDevice to control the AppleTV - any iPod Touch, iPhone or iPad could become your new TV remote.
The gaming potential alone could be worth millions.
Not to mention, rental?? I tweeted this earlier, but… Blockbuster is bankrupt. Rental is clearly not working. Netflix, however, is king — unlimited access is what people want. They’re sidling up with their music business model but forgetting that people consume music and video differently.
iTunes 10 is available now, in theory - the download page crashed and a “Coming Soon” graphic is up now.
Ping looks like something interesting. 160 million users gathered to browse and talk about music, inside the biggest music store on the planet. That is some potential for those of us in the music business, for sure. A targeted audience of music fans; what could be better?
My pal Jack talks about how Grooveshark’s artist marketing platform benefits both their artists and their userbase.
Love these guys.
![Who’s excited? I think there’s going to be more than one bingo possible on this board.
[viaNerdist]](http://28.media.tumblr.com/tumblr_l82ikrlXWg1qzv86fo1_500.png)
Who’s excited? I think there’s going to be more than one bingo possible on this board.
[viaNerdist]
